One of the most challenging subjects of global marketing of B2B software companies is the method for selecting which territory to penetrate.
Some of the most common mistakes occur when companies skip this stage and prefer to select the target markets based on existing personal contacts only.
To get your copy of the full guide with a step by step explanation how to determine which territories to select, please complete this form.
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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.
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