In a recent webinar about The Channel Partner Journey with B2B SaaS and Independent Software Vendors (ISVs) from all over the word, we’ve asked participants
How should ISV/SaaS vendors reach, attract, onboard & build profitable partnerships? Which channel partner myths harm your global business? We are happy to invite you
Should B2B Software companies set end-customer or channel partner prices? While those that tend to set the price for the end customer wish to enforce
Focusing or spreading out? Each strategy holds its own advantages and the ability to characterize the target audience for the product as well as the
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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.
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